Great environmentally sound product. GREAT track record with this company as they are one of the innovators of Recycled Toilet paper. Not as soft as other products, but it doesn't "tear yah up". If you want soft, buy 1000's of washcloths and launder them yourselves, which would still be worse for the environment. Better yet, buy silk! It's toilet paper people! This product is equally as strong and absorbs as well as leading brands of toilet paper that use fresh cut trees, which is not a sustainable practice. I feel proud to say that I use toilet paper that is made in an environmentally sound fashion! I am also a Registered Nurse, so I am not afraid to talk about the bathroom. Yes everyone, we all go to the bathroom, #1 and #2!Today I paid $15.26 TOTAL. With Amazon prime, it is shipped 2nd day free to my door. Not owning a car, and living 2 blocks from the Hospital I work at makes this the most cost effective option. And as Fed Ex and UPS deliver to the condo building I live in daily, having almost everything I purchase delivered is still a better practice environmentally, than me driving a car to a store every time I need something or even taking public transportation, which I use regularly!