When buying US sized shoes I always order a half-size up from my actual size and I've never had an issue. With UK sized shoes it's been hit or miss for me. I recently ordered a pair of Fred Perry trainers in size 8 (the same size I buy all my shoes in) and they were snug. Not unwearbly so, but they fit like a 7.5...my natural shoe size. I prefer to have a little 'breathing room' in my shoes. I was a little nervous about the Gola's, this being my first experience with the brand. I ordered these in an 8...and luckily for me they fit like a true US 8. Comfortable and good-looking, and they appear to be made well. I only got them yesterday so I haven't abused them too much yet. I imagine they will last a while because I have around 10 pairs of shoes that I wear regularly, so none of em get beat up too quick. Liking these so far and would order again.