In the early 1980s, a small company started selling sunglasses on the beautiful beaches of Maui, Hawaii. Not a bad idea, considering that sunshine is what made Hawaii famous. It wasn't long before the company realized that none of the sunglasses on the market provided adequate protection against Hawaii's severe glare and harmful ultraviolet rays. So they developed their own. Maui Jim grew from an original line of seven styles to their current 61 styles, making them the fastest growing polarized sunglass maker in the world. In the early 1980s, a small company started selling sunglasses on the beautiful beaches of Maui, Hawaii. Not a bad idea, considering that sunshine is what made Hawaii famous. It wasn't long before the company realized that none of the sunglasses on the market provided adequate protection against Hawaii's severe glare and harmful ultraviolet rays. So they developed their own. Maui Jim grew from an original line of seven styles to their current 61 styles, making them the fastest growing polarized sunglass maker in the world.