Summary: The Angel Soft 48 roll pack is the best value I could find on Amazon for a name brand -- especially with a 15% Subscribe + Save discount. It is reasonably soft, but noticeably less soft than Quilted Northern UltraPlush Supreme Rolls -- the closest price competitor I could find (about 17% more costly after adjusting for it's 3 plys). Cottonelle is significantly more expensive, and Charmin was off the charts.Price comparing toilet paper is a constant challenge with the companies doing everything they can to make it difficult. 1. You can't just rely on cost-per-sheet because some companies have been shrinking the size (these Angel Soft and Quilted Northern are still 4"x4", but Charmin and Cottonelle are 5% smaller at 3.82"x4". 2. You can't rely on simple cost-per-square-foot comparisons because companies vary the number of "ply" per sheet (these Angel Soft are 2-ply, some Quilted Northern are 2-ply and some 3-ply, etc). 3. You certainly can't rely simply on the number of rolls, or names like "Double", "Mega", and "Super" because they are meaningless marketing hype representing different numbers in the different brands.. 4. And companies intentionally makes the comparisons hard by hiding the above information -- none of the above-mentioned toilet papers on Amazon display all the necessary information in their bullets or even let you see it in their product pictures -- you often have to research it in the questions and reviews or go to the store (but watch out for different packages that look and sound the same but have different contents).It's very frustrating.I purchased the Angel Soft 48 Double Rolls (4 Packs of 12 Rolls) option which sells for $21.99 (Prime) and contains four sealed packages of 12 Double Rolls each. As noted above, sheets are 4"x4" and there are 264 2-ply sheets per roll with 29.33 sq ft/roll. As a cross-check, I did the calculation myself as follows: 4"x4" x 264 sheets divided by 144 (to convert to sq feet) = 29.44 (close enough), This is the square footage for 2-ply sheets, which is important if you are comparing it with Northern's UltraPlush which are 3-ply sheets.At $21.99 (Prime) for 48 rolls with a total of 1,408 sq ft, that translates to 1.56 cents per square foot for the 2-ply. Subscribe&Save is 5 or 15% less.By comparison, the next best deal I could find is the Quilted Northern in the Ultra Plush "Supreme Rolls". It has 24 rolls of 4"x4" with 319 3-ply sheets and 35.4 sq ft per roll. At $23.21 (Prime) for 24 rolls with a total of 850 sq ft, that translates to 2.73 cents per square foot. However, 3-ply sheets are 50% more paper than 2-ply, so adjusting for that difference you get 1.82 cents per sq ft -- about 17% more expensive than the Angel Soft.So the Angel Soft is significantly cheaper than the Quilted Northern UltraPlush (when adjusted for the number of ply), but the Quilted Northern UltraPlush is definitely much softer. Only you can decide if the the extra cost is worth it.Other Quilted Northern options, the Cottenelle, and the Charmin were all more expensive than these -- some by quite a lot. And it's a lot of tedious work to figure it all out. Amazon could do a real service by requiring all of the necessary information -- individual sheet size, sheets per roll, sq ft per roll, and number of ply to be in the bullets, and an even greater service by calculating the true cost per-square-foot per ply for all products for comparison. Unfortunately they don't.I hope this is helpful.