Modern basketball inspired cupsole trainer in soft suedes and leather combination. Branded metal lace cover and "TB" eyelet paired with 2 colour lace options. Soft sports textile lining paired with a Ted Baker original Geo artwork sock. Rubber sole features textural panels of repeat geo patterns in pop colours for true Ted Baker style. From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail, and a quirky sense of humour. In fact, the first Ted Baker stores used to provide a laundry service for every shirt purchased--something that gained the quickly growing brand the title of "No Ordinary Designer Label." Everything produced under the Ted Baker name has his personality woven into its very heart. As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one, primarily by word of mouth and out-of-the-ordinary marketing. What other brand would give away Paxo stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special World-Cup 2006 football cards? Ted Baker remains one of the only brands to be built into an international designer label without an advertising campaign. Ted Baker is "the best kept secret in the industry."